I help brands turn their DTC sites into conversion engines by aligning storytelling with performance. That includes UX and CRO audits, navigation and content strategy, and flow optimization to increase conversion and average order value. I also advise on merchandising, pricing alignment, and integrations with impactful and necessary tools to create a seamless, insight-driven experience from first click to checkout. The result is a site that looks beautiful, performs better, and converts more customers.